Fifteen years across enterprise security, identity, and agentic AI. I scale design teams, reframe product direction with evidence, and build practices that keep working after I leave.
Every case study is a different leadership problem in different disguise; the underlying approach is the same.
Every directive I changed ("build a chatbot," "reuse B2C") moved because customer research was framed in commercial terms leadership could act on without losing the timeline.
Teams organized by problem space, each designer owning their workstream end to end, including presenting to HQ. Four promotions to senior across two projects is the proof.
Design systems, research cadences, decision frameworks: designed as organizational assets, not personal practice. The real measure is what keeps working after I leave.
My view of the job: UX exists to understand the full end-to-end customer journey and surface the gaps that neither engineering nor product management can see from where they sit. The case study here shows that instinct applied in practice.
Domains: enterprise security · identity & access · agentic AI
I'm most useful where the product problem and the organizational problem are the same problem.