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A design leader dedicated to growing teams, nurturing strong designer-stakeholder relationships, and establishing innovative design practices for impactful outcomes.

With over 12+ years of experience, I specialize in crafting intuitive digital solutions and aiding software design teams to achieve significant outcomes for businesses in Consumer, Enterprise, and B2B environments. My expertise extends to helping organizations amplify the impact of design in their business, products, and culture. 

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I cultivate teams and products with a shared philosophy—centred around users, outcomes, and a commitment to continuous improvement through iterative feedback. In both design and leadership, I prioritize people, fostering empathy for both creators and users of the products and services we bring to life.

Grey Theme Objects
Workspace

Leadership values

My design leadership revolves around placing people at the core of excellence. Embracing a people-centric approach, I emphasize what I term the four pillars of leadership.

01

People

Cultivating effective leaders, mentoring careers, showing care for teams and partners, recognizing excellence, offering empathetic feedback, and advocating for diverse, inclusive design teams.

03

Projects

Aligning projects with goals, prioritizing maker time for designers, catalyzing retrospectives for continuous learning, fostering shared ownership, and enhancing the craft and impact of designers' work.

02

Partnerships

Strengthening shared business and operational goals, maintaining alignment through regular 1:1s and planning meetings, proactively addressing issues, and fostering a culture of trust and accountability.

04

Process

Guiding customer-centric product development with user research and strategy. Addressing design debt, setting quality principles. Actively representing design in organizational forums. Assisting designers with prioritization. Evaluating processes for ROI, streamlining as necessary.

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